Bike Builders Paul Cox, Randy Simpson, Scott Long and the Sucker Punch Sallys crew to appear on Sturgis Rider Live at the Buffalo Chip Campground.

For Immediate Release

July 7, 2008

Sturgis, South Dakota, July 7, 2008 – Producers of the hot new Sturgis Rider Live online show dedicated to showcasing custom motorcycles and all aspects of the American biker lifestyle will be taping live and on stage 4 to 6 p.m. at the Buffalo Chip Campground on Wednesday, August 6, 2008. The public is invited to attend and participate in the show taping.

Show host Charlie Brechtel, legendary leader of the Charlie Brechtel Blues Band, will welcome special guests and renown bike builders Paul Cox (formerly of Indian Larry Legacy), Randy Simpson of Milwaukee Iron, Scott Long of Central Coast Cycles, and members of the Sucker Punch Sallys bike production crew. Other guests will include Rod “Woody” Woodruff, owner of the Buffalo Chip Campground, Eric Harryman, producer of the CMT Channel Chopper Challenge, the beautiful and lively Sturgis Rider Live girls, and others. Go to www.sturgisriderlive.com for complete information.